"Who is your intended audience?" a colleague asked me a few years ago after he had "stumbled across" (ahem) my previous blog.
I've never entirely been able to answer that question, and it has bothered me ever since.
I don't know that I've ever intended this for any particular audience -- but then isn't blogging inherently an earnest plea for an audience? A desire for affirmation? I think THIS design from despair.com sums it up reasonably well ("Blogging: Never before have so many said so little to so few").
I've written my entire life. I have handwritten journals all the way back to first grade, I published a zine throughout my teenage years (that's right, I was in Factsheet 5 and everything), I actually write LETTERS to people I care about, and am still convinced I will someday go back to grad school to study "creative nonfiction." Writing online was originally just a part of all that, but commensurate with just about everything else in the black hole of the Internet, "purpose" and "intention" lose their identity to the fluid interpretation of the media consumer.
When I did my first blog (no longer in existence, sorry, don't bother looking for it) about six years ago, I think my intent was actually to hide out in the open -- it was a way of journaling that didn't carry the risk of some curious visitor to my home coming across and reading. I could still flush out my brain and distill its contents, but do so anonymously amid a flood of others doing the same.
Self-absorbed? Narcissictic? Many would call it that. But I still hold to my belief that, at least with my original intentions, it was no more so than keeping a diary or a journal.
Then, enter the person who would eventually become my fiance. Several members of his family maintained blogs with the apparent intent of keeping family and friends informed about their daily lives. Perhaps as a means of assimilation or garnering acceptance, I hopped on and began tailoring what I wrote to be appropriate & informative to them. And I started actually telling people from my "real life" that I did a blog. So for the first time, I had what could be considered an "intended audience." It was fun, but guarded.
From that point on, I've been confused.
Most people who maintain any sort of online presence, be it Facebook, Twitter, blogging, whatever, put forth effort to cultivate a particular personna. We choose a particular aspect of ourselves to focus and develop while others watch passively and comment. While this is not dishonest, it is non-comprehensive. I can't show my entire self to ANY of the various subgroups I've pondered as "intended audience": family, friends, colleagues, people with similar interests and experiences? Attempting to maintain various outlets online for these distinct audiences (ex: I separate posts about my job into a different blog, so as to not mix work and life) is exhausting and debatably a waste of time.
More and more, I feel that I need to abandon my online self for my flesh-and-blood self. When I think of relationships I have with people that have transferred from my real life to half-and-half to entirely online communication, I feel as if I have lost something vital. So many people I care about that I never meet for coffee after work or go out with on weekends because somehow reading their tweets and posting on their Facebook walls "counts" as maintaining a friendly human relationship.
Has anyone else had the bizarre, dislocated experience of getting together with a friend you've only communicated with online (and when I say online, I don't mean exchanging personal emails... I just mean being mutually privy to what each individual posts online) for years, and wondering how much you're supposed to know about them?
It's all very perplexing. Years ago I was extremely outgoing and made friends easily, but the more I've supplemented my social interactions with online communication the less work I've put forth to cultivate and maintain "real world" relationships. This is clearly a problem.
For crying out loud, last weekend I found myself dashing down the holiday clearance aisle of a drugstore to avoid being spotted by a former coworker/friend who I had momentarily chatted with on Facebook the previous evening. I could handle responding to his "hey, how've you been?" inquiry online, but when it came to a face-to-face encounter that would involve eye contact, perhaps his taking stock of how my appearance has changed over the past four years, and my not being able to edit my comments with the "delete" key... I just couldn't handle it.
Cue the men in lab coats to whisk me away in a big white van.
So when it comes to "intended audience", I've resolved to aim for a new one: THE REAL WORLD. Sure I will keep using online communication as I've been doing for the past several years, but with less emphasis on it being a relationship-maintainer... it needs to be the extra part of a relationship, not the basis of it.
Make sense?